Chingching Chang

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Chingching Chang

Locality:: Taiwan
Summary:: Department Chair at
Experience:: National Chengchi University (Education Management industry): Department Chair, (August 2009-Present)
National Cheng-Chi University (Educational Institution; Education Management industry): Professor, (March 2003-Present)

Chingching Chang

Locality:: Taiwan
Summary:: Professor at National Chengchi University
Experience:: National Chengchi University (Media Production industry): Professor, (-)

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Crossing Boundaries

Dr. Chingching Chang E-Mail: shenc@nccu.edu.tw. Session 5. Dr. Yi-ning Chen E-Mail: kynchen@nccu.edu.tw. Session 6. Dr. Cheng Kuo E-Mail: kuoch@nccu.edu.tw

Communication Research

http://crx.sagepub.com Communication Research DOI: 10.1177/009365002236193 2002; 29; 503 Communication Research Chingching Chang Self-Congruency as a Cue in Different ...

The moderating influence of ad framing for ad-self-congruency ...

The Moderating Influence of Ad Framing for Ad-Self-Congruency Effects Chingching Chang National Chengchi University ABSTRACT Prior research indicates that ad-self-congruency ...

Chingching Chang

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