Leon Choi

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Leon Choi

Locality: China
Summary: Leon Choi is Chairman of P&L Communications Group (established 2006), a marketing and communications firm serving global clients in Asia, and CEO of its subsidiary P&L China Communications which specializes in the China market. An award winning professional during 20 years extensive international experience in the public relations industry, Leon's counsel is regularly called upon by blue chip companies and governments. A seasoned crisis management expert, Leon has handled issues ranging from plant closures, contamination and product recalls to major environmental and life threatening incidents. For seven years, Leon held various director positions within the WPP's Group of companies in London, Tokyo and Shanghai. He has been at the leading edge of corporate social responsibility development for the past 18 years and is a former Communications Director of the NGO, Barnardo's. Previously, Leon worked in-house during the early years of the British retail phenomenon The Body Shop, responsible for overseeing internal and external communications around the world. While there he led marketing and communications programs which successfully launched the company into many new markets in Asia, Europe and South America. Leon holds a BA (Joint Honours) in Chinese and Spanish from the University of Westminster (UK) & Zhongshan University (China). He is a Member of the Chartered Institute of Public Relations (MCIPR) and a graduate of the Joseph Rowntree Foundation's Leaders of Tomorrow School, Oxford University (1998, UK).
Industry: Public Relations and Communications
Skills: Branding, marketing, public relations, crisis management, cross cultural communications

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P&L Communications

Business enquiries Leon Choi Hong Kong: T +852 68772352 Shanghai: T +86 21 3221 2718 E leon.choi@plcomms.com

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