Gannon Osburn

Locality: China
Summary: I am fluent in Mandarin, as well as able to read and write Chinese with a high degree of proficiency. I have 7 years of China experience, with 5 of those years spent working and living outside of Tier 1 Cities. I have a deep understanding of consumers not only in Tier 1 & 2 markets but also of consumers living in less developed, lower Tier cities. Originally from San Diego, California and have a degree in International Business with a Concentration in Strategic Management. Have conducted planning for both International Luxury and FMCG brands as well as famous local brands.
Current: Strategic Planner at M&C Saatchi Shanghai
Past: Associate Strategic Planner at BBDO Shanghai Marketing & Economics Guest Lecturer at East China Normal University China Consultant (Beijing) at Intergrated Tool Solutions (USA) 1 more...
Education:  Nanjing Normal University Mandarin Language (2003-2006) 
 Alliant International University-San Diego Scripps Ranch International Business Admin, Strategic Management (2000-2004) 

Industry: Marketing and Advertising
Skills: Strategic Planning Consumer Insights Quantitative & Qualitative Research Consumer Based Archetypes Brand Architecture & Development
Interests: career opportunities, consulting offers, new ventures, job inquiries, expertise requests, business deals, reference requests, getting back in touch

Doing Business In Asia: Home | Asia Business | Business In Asia | Doing Business In Asia | Asia Pacific Business | Asia Business News | Asia Business Forum | Harvard Asia Business ...

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