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6 See, generally, Tony Meenaghan, Ambush Marketing: Corporate Strategy and Consumer Reaction, (1998) 15 Psychology and Marketing 305; Denise Doust, The Ethics of Ambush ...
#MCB University Press, 0309-0566 Media effect in commercial sponsorship Tony Meenaghan University College Dublin, Dublin, Ireland and David Shipley Trinity College, University ...
6 See, generally, Tony Meenaghan, Ambush Marketing: Corporate Strategy and Consumer Reaction, (1998) 15 Psychology and Marketing 305; Denise Doust, The Ethics ...
In New and Evolving Paradigms: The Emerging Future of Marketing, Tony Meenaghan, ed. Chicago: American Marketing Association, 1997. Chandler, Alfred V. Strategies ...
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