Abla Adra

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Locality: Saudi Arabia
Summary: During my career, I have been involved with troubled ventures and business turn around operations, as well as new acquisitions. Over the course of my career, my responsibility stretched beyond the local market to cover assignments and initiatives across North Africa and the Middle East. Most of my career had been with the FMCG industry The market growth over the past 5 years has been phenomenal, primarily due to consumers growing disposable income which is directly linked to an increased demand for FMCG goods and services. Indeed, it is widely acknowledged that the large young population in the rural and semi-urban regions is driving demand growth, with the continuous rise in their disposable income, life style, food habits etc. On the supply side, the wide availability of raw materials, vast agricultural produce, low cost of labor and increased organized retail have helped the competitiveness of players
Past: Senior Account Manager at Grey Group Assistant Brand Manager at Procter & Gamble HR Communication assistant at Tetra Pak Account executive at Hill & Knowlton see less... 1 more...
Education:  Effat University Psychology (2000-2006) 
 United States department of state Bureau of Educational and Cultural Affairs   * Participated in International visitor leadership program; Student Exchange Program

Industry: Food & Beverages
Skills: Building & Managing Brands , Business Development , Sales & Marketing , Category Management, Operation & Third Party Management, Advertising & Communication, Trade & Customers' Activation, Identifying Market Opportunities , Strategic Planning, Customer Services & Relationship Management, Market & Competitive Analysis, New Product Design & Development.
Experience: PepsiCo (Public Company; PEP; Food & Beverages industry): Acting Brand Manager,  (January 2010-Present) Development of all research and creation of the brand identity - Development and execution of a marketing campaign including TV, press and online - Viral marketing with a great ROI which was copied by rival brands . Developing the annual marketing plan - Responsible for ...
Interests: career opportunities, consulting offers, new ventures, job inquiries, expertise requests, business deals

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