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Mr Andres Kiger, Director, Licensing and Retail Operations (Asia Pacific Regions), The Coca-Cola Company, speaking on "Brand Extension-Strategic Use of Established Brand and Case ...
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China. Ella Liu, Sprite Brand director for ...
... aims to further promote the Sprite brand in the world's third-largest economy, where ready-to-drink tea consumption increased more than 30% in recent years, said Andres Kiger ...
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China. Ella Liu, Sprite Brand director for ...
Q&A, with Andres Kiger, Coca Cola's Senior Director of Integrated Marketing in China
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China. Ella Liu, Sprite Brand ...
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China. Ella Liu, Sprite Brand ...
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The Coca-Cola Company (Public Company; KO; Food & Beverages industry): Licensing Director - Asia Pacific, (January 2005-July 2007)&nbs...