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Multiple Emotional Contagions and Its Dynamic Impact on Consumer’s Negative Emotion under Service encounters (Article written in Chinese) DU Jiangang & FAN Xiucheng
Hui, Michael King-man, Zhao, Xiande, Fan, Xiucheng, Au, Kevin Yuk-fai, 2004, When Does the Service Process Matter? A Test of Two Competing Theories .
DU Jiangang & FAN Xiucheng ; 357 : The Influence of Involvement on Information Processing of Rational Advertising Appeals (Article written in Chinese)
Hui, Michael King-man, Zhao, Xiande, Fan, Xiucheng, Au, Kevin Yuk-fai, 2004, When Does the Service Process Matter? A Test of Two Competing Theories .
... Japan, Pearson Education ISBN 978-4-89471-297-3 Chinese (PRC) Translation of Services Marketing in Asia, 2 nd edition Christopher Lovelock Jochen Wirtz Hean Tat Keh Xiongwen Lu Fan Xiucheng ...
Rajiv Mehta, Pia Polsa, Jolanta Mazur, FAN Xiucheng, Alan J. Dubinsky. Strategic Alliances in International Distribution Channels, Journal of Business Research vol.59 ...
Multiple Emotional Contagions and Its Dynamic Impact on Consumer’s Negative Emotion under Service encounters (Article written in Chinese) DU Jiangang & FAN Xiucheng
Hui, Michael King-man, Zhao, Xiande, Fan, Xiucheng, Au, Kevin Yuk-fai, 2004, When Does the Service Process Matter? A Test of Two Competing Theories .
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