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Mark Roberti is the founder and editor of RFID Journal. His blog focuses on all aspects of radio frequency identification and related technologies.
... has questioned the commonly accepted innovation diffusion theory that states that opinion leaders hold the key to product diffusion is American marketing consultant Geoffrey Moore.
Geoffrey Moore. Managing Director, TCG Advisors. Geoffrey Moore is a best selling author and a Managing Director at TCG Advisors. His most recent book is Dealing with Darwin: How ...
Marketing expert and author, Geoffrey Moore, has a usefulfill-in-the-blank method for creating a theme andpositioning statement for your business. I prefer to usehis ...
This is followed by design of strategies covering Porter’s five competitive forces, Geoffrey Moore’s Market Development Life Cycle. It tells you how access the state of your ...
... the commonly accepted innovation diffusion theory that states that opinion leaders hold the key to product diffusion is American marketing consultant Geoffrey Moore.
An afternoon with Geoffrey Moore, an forum organised by SiTF-SEC in conjunction with Singtel i.luminate 2010, was successfully concluded on 21 September 2010 at Suntec ...
This is followed by design of strategies covering Porters five competitive forces, Geoffrey Moores Market Development Life Cycle. It tells you how access the state ...
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