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Shanghai - Interbrand has promoted Asia-Pacific strategy director Jonathan Chajet (pictured) to a newly created position as managing director of its China operations.
“In terms of their own management and operating policies, they will be raised to a much more international standard,” said Jonathan Chajet, Asia-Pacific strategy director for ...
An indepth presentation from Jonathan Chajet, Asia Pacific Strategy Director, Interbrand. with a discussion involving Douglas Berlon, Gallup Global Practice Leader for the Financial ...
Cadbury trails Mars’ Dove brand, which Jonathan Chajet, Interbrand’s China MD, says has succeeded in portraying itself as a lifestyle brand.
"China Mobile [which is comfortably top of the China internal rankings] only generates a fraction of its revenue from overseas," said Jonathan Chajet, Asia Pacific strategy ...
Jonathan Chajet believes new communications technologies could bring forward the day when China has its first global brand.
"Fears about quality and safety were also reinforced," added Jonathan Chajet, managing director, Interbrand China. It is these quality concerns that will hinder Chinese ...
Easy name sells well. Jonathan Chajet believes new communications technologies could bring forward the day when China has its first global brand.
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