Ken Mandel

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Ken Mandel

Locality: Singapore
Summary: Regional Vice President of Advertising Sales and Marketplace Yahoo! Asia Pacific Beginning his career in consumer market research in Toronto Canada where winters were long and summers short, Ken packed his bags for Asia and joined the Bangkok office of Shandwick Public Relations in 1994. Since then he has held senior advertising management positions across the Asia Pacific region with Bates, 141 Worldwide & Ogilvy & Mather. In 1999 Ken moved to Singapore and was appointed CEO & Regional Director of XM Asia Pacific (now part of J Walter Thomson, WPP Group). Over a 6 year period he built XM Asia Pacific into one of the regions leading digital agencies. In January of 2006, Ken joined Ogilvy Asia Pacific as the founding CEO of Neo@Ogilvy and Vice President of OgilvyOne covering 11 markets. While at Ogilvy, Ken built Neo@Ogivly into a regional force by growing the digital media network from scratch to over 200 staff in just 18 months. He also helped lead OgilvyOne to two consecutive Regional Agency of Year titles and was the founder of the multi award winning Ogilvy Digital Innovation Lab responsible for break through mobile marketing innovations for American Express, Diageo and Nokia Mobile Phones. Ken joined Yahoo! in January 2008 as Vice-President & Managing Director of SE Asia. He was tasked with establishing Yahoo! in SE Asia and opened four markets in less that two years for the internet giant. In March 2010, Ken moved to a new role within Yahoo! As Regional Vice President of Advertising Sales and Marketplace for APAC responsible for monetization across Yahoo!s entire product line Display, Search, Ad Network, Mobile and the RightMedia Exchange Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal.
Current: Regional VP Advertising Sales & Marketplace at Yahoo! APAC
Past: Vice President, Regional Managing Director at Yahoo! South East Asia Vice President, Digital at Ogilvyone, Asia Pacific CEO Neo@Ogilvy at Ogilvy & Mather, Asia Pacific 2 more...
Education: Asia Pacific Management Cooperative Program McGill University
Industry: Internet
Skills: A new media veteran and frequent industry spokesperson, he currently serves as the Interactive Advertising Bureau (IAB) Chairman Singapore, SE Asia Chapter and is an Honorary Board member of the Mobile Marketing Association Asia Pacific after previously serving as the founding Vice Chairman. Ken is also a Board Council Member of Design Singapore. Ken, his wife Thet, two young sons & dog Hoover have been permanent residents of Singapore for the past 10 years.
Experience: Yahoo! APAC (Public Company; yhoo; Internet industry): Regional VP Advertising Sales & Marketplace,  (March 2010-Present) Responsible for -Monetization & strategy across Yahoo!s entire product line Display, Search, Ad Network, Mobile and the RightMedia Exchange. - Driving Key Global account relationships & Thought Leadership

Interests: career opportunities, new ventures, job inquiries, getting back in touch
Groups: Chairman IAB Singapore, SE Asia Chapter Board Member Design Singapore Current Board Member & past Vice-Chairman, Mobile Marketing Association (MMA), Asia Pacific

References for Ken Mandel

Web Results

Yahoo restructures leadership; Ken Mandel takes on APAC role ...

ASIA-PACIFIC - Yahoo has announced staff changes to strengthen its Asia-Pacific leadership team.

Marketing, Yahoo's Mandel named IAB chair, SINGAPORE, ONLINE ...

IAB SINGAPORE DIGITAL KEN MANDEL Singapore - The newly-formed Interactive Advertising Bureau of Singapore (IAB) has announced its leadership council and executive ...

Govt sets aside S$30m to support innovation in digital advertising ...

... thought leadership, research, and being able to give not just our members, but the alliance, the tools they need to invest even further into digital (advertising)," said Ken Mandel ...

TrustSg :: Your safe online shopping directory in Singapore ...

Mr Ken Mandel: Member: Managing Director & Vice President: Yahoo! Southeast Asia Pte Ltd

Marketing, MARKETING TV: Yahoo leads online charge, SOUTH EAST ...

... and is committed to setting up a potent industry body that represents the digital ad industry in Singapore, according to SE Asia managing director and vice president Ken Mandel.

Digital Media Awards 2010 JUDGES

Ken Mandel, Regional Vice President of Advertising Sales and Marketplace, Yahoo! Asia Pacific

Online ad industry in S-E Asia set to soar: Study

... of a global economic crisis, largely because the region is benefiting from the shift from traditional ad dollars to more effective and measurable digital media,' said Mr Ken Mandel ...

Web Wednesday Singapore

The location for this month's event is Le Baroque in Chijmes. IAB Chairperson, Ken Mandel of Y! will present the findings, which I am sure we will all find surprising!

New Yahoo! homepage brings best of Web service, features ...

“Whether for the PC or a mobile device, Yahoo! is bringing greater simplicity and relevance to the way people experience the Web,” said Ken Mandel, vice president and ...

Web Wednesday Singapore: Web THURSDAY 25.0 - THIS THURSDAY ...

The location for this month's event is Le Baroque in Chijmes. IAB Chairperson, Ken Mandel of Y! will present the findings, which I am sure we will all find surprising!

TrustSg :: Your safe online shopping directory in Singapore ...

Mr Ken Mandel: Member: Managing Director & Vice President: Yahoo! Southeast Asia Pte Ltd

Yahoo homepage to add Gmail, Facebook links | The Manila ...

Ken Mandel, vice president and managing director of Yahoo Southeast Asia, said during a recent visit that they expect to launch a different Yahoo homepage by late 2009 or ...

Báo Khánh Hòa

Yahoo plans to establish a company in Vietnam, said Ken Mandel, Vice Chairman of Yahoo Group, Executive Manager of Southeast Asia Yahoo.

ColorZip SEA Pte Ltd

01/12/2006 Neo@Ogilvy loves ColorZip...at the speed of light. Ogilvy Asia's editor David Mayo gets up close and digital with Ken Mandel in their Fall Winter issue.

Yahoo! Philippines appoints new GM | The Manila Bulletin ...

Philippines to new heights,” said Ken Mandel, Vice President and Managing Director of Yahoo! Southeast Asia. “I am confident that he will not only grow Yahoo!’s ...

ANNEX A

... allowing industry players to create growth strategies and gauge success, assessing individual companies' competitiveness and improving staff performance." - Ken Mandel ...

VietNamNet - Yahoo to open Yahoo Vietnam

VIETNAMNET - Mang thong tin truc tuyen ... VietNamNet Bridge – Yahoo plans to establish a company in Vietnam, said Ken Mandel, Vice Chairman of Yahoo Group, Executive Manager of ...

TIME AGENDA

Korea Dr Jeffrey Cole Director Center for the Digital Future, USC Annenberg School for Communication Moderator: Ken Mandel Vice President & Managing Director Yahoo!