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... focused only on Asia and Europe and was conducted to determine “what we have learned from the previous crises so we can prepare for the next one,” according to Dr. Michel Phan ...
Michel Phan. ESSEC. Ian Phau . Curtin University. Klaus-Peter Wiedman. Liebniz University of Hannover. Arch Woodside. Boston College. Design and Culture Marketing
Michel Phan ESSEC Brenda Sternquist Michigan State University Heewon Sung Gyeongsang National University: Buyer Behavior Merrie Brucks Associate Editor
Michel Phan, assistant professor of Marketing and LVMH Chaired Professor at ESSEC Business School (Paris & Singapore), said: "The market is declining in Japan and because the ...
... be ways to "keep the aspirational aspects of the brand and products alive while allowing more and more accessibility” given a slowdown in market growth, according to Michel Phan ...
"The label 'Made in China' is still, unfortunately, synonymous with 'cheap and poor quality'," says Michel Phan, LVMH-chaired professor of marketing at French business ...
"The label 'Made in China' is still, unfortunately, synonymous with 'cheap and poor quality,"' says Michel Phan, LVMH-chaired professor of marketing at French business ...
Research Field:Consumer Behavior, Luxury Brand Management, International ... Michel Phan Luxury Counterfeit Purchase Motivations :
Linkedin
ESSEC (Education Management industry): Professor, (2003-Present)
Cornell University School of Hotel Administration&nbs...