Mickey Chak

Nowadays, planners are very rare in the market; these appointments give us the opportunity to heighten the planning team here at Ogilvy," Mickey Chak, group planning partner for ...

... depth consumer studies including Mum's the Word, a study of the modern Chinese mother and Unmasking the Chinese Consumer, written with O&M China chief planning officer Mickey Chak.

Mickey Chak, chief planning officer at Ogilvy & Mather Group China, talks about why emotional marketing matters in China.

But it was TB Song and Mickey Chak from Ogilvy Beijing who impressed with examples of virtual reality and geo-mobile campaigns for Tsingtao and The North Face respectively.

VIDEO: Ogilvy's Mickey Chak on emotional marketing in China Mickey Chak, chief planning officer at Ogilvy & Mather Group China, talks about why emotional ...