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Christopher Renner, president of sports marketing agency Helios Partners China, described the hurdler's withdrawal as a near disaster. "It's not a disaster, but it's close.
"This will be the most successful marketing program ever in the Games," says Christopher Renner, president of sporting consultant Helios Partners in China.
"This will be the most successful marketing programme ever in the Games," says Christopher Renner, president of sporting consultant Helios Partners in China.
Is the avoidance political because all education is political, as Christopher Renner reminds us? - Yes, but there are degrees of politicalness (new word I've just invented ...
"This will be the most successful marketing program ever in the Games," said Christopher Renner, president of sporting consultant Helios Partners in China.
"If you say I support your Chinese athletes in their quest for gold and glory, that means a hell of a lot more here," said Christopher Renner, the sports consultant.
Li said Christopher Renner, founder of the firm, had rich experience in Olympic sports marketing, having participated in TOP programs since 1991.
Li said Christopher Renner, founder of the firm, had rich experience in Olympic sports marketing, having participated in TOP programs since 1991.
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