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DOREEN KUM . Doreen Kum has recently submitted her doctoral dissertation in the department of Marketing at the NUS Business School. Doreen is a graduate of NUS.
ARTICLE Consumer Cheating on Service Guarantees Jochen Wirtz Doreen Kum National University of Singapore Fear of opportunistic customers is an important reason why firms are reluctant to ...
Dr Doreen KUM Dr Raymond TEO Dr WANG Yusong . OPERATION MANAGEMENT Mr LIEW Sing Loon Dr LIM Ching Moi Vicky Mr NG Kok Chuan Dr WANG Qinghai : ORGANISATIONAL BEHAVIOUR
Besides strong team work, our marketing professors, Dr Lee Yih Hwai and Dr Doreen Kum, were extremely kind in offering their time to ...
This is the study of Jochen Wirtz and Doreen Kum on “Consumer Cheating on Service Guarantee.” We highlight two major findings of this study.
DOREEN KUM . Doreen Kum has recently submitted her doctoral dissertation in the department of Marketing at the NUS Business School. Doreen is a graduate of NUS.
ARTICLE Consumer Cheating on Service Guarantees Jochen Wirtz Doreen Kum National University of Singapore Fear of opportunistic customers is an important reason why firms are ...
Besides strong team work, our marketing professors, Dr Lee Yih Hwai and Dr Doreen Kum, were extremely kind in offering their ...
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