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Prof. PRENDERGAST, Gerard Paul 彭嘉諾 教授 BCom (Hons) Otago, PhD Massey: Head & Professor Department of Marketing School of Business MSocSc in Media Management Associate ...
1 Title: MKT 7010 Global Marketing Management Units: 2 Instructors: Prof Gerard Prendergast (course coordinator) Room WLB 610 Tel: 3411-7570 Email: [email protected]. hk Dr David Ko Room ...
2 DON'T TURN THE LIGHTS OFF ON CINEMA ADVERTISING! Gerard Prendergast and Chan Lai Wah Address for correspondence: Gerard Prendergast Department of Marketing School of Business Hong Kong ...
Gerard Prendergast, Head and Professor, Department of Marketing, Hong Kong Baptist University Hermann Chan, Chief Executive, Times Direct Marketing Group
HANDBILL ACCEPTANCE: HOW IMPORTANT IS PERCEIVED CREDIBILITY? Submitted to JAR (research note) Gerard Prendergast Alex S. L. Tsang Department of Marketing Hong Kong Baptist University ...
Prof. PRENDERGAST, Gerard Paul BCom (Hons) Otago, PhD Massey: Head & Professor Department of Marketing School of Business MSocSc in Media Management ...
1 Title: MKT 7010 Global Marketing Management Units: 2 Instructors: Prof Gerard Prendergast (course coordinator) Room WLB 610 Tel: 3411-7570 Email: [email protected]. hk Dr David ...
... our Department and join us in encouraging healthy profit-making in a socially responsible manner. Professor Gerard Prendergast
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