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Marketing An applied field. What should we offer? To whom? At what price? Through which channel? How should we inform consumers? Heterogeneity in preferences ...
Attribute Based Consideration Sets by Timothy J. Gilbride 1 and Greg M. Allenby Fisher College of Business 2100 Neil Avenue Ohio State University Columbus, OH 43210 Phone: (614 ...
... and Marketing Peter E. Rossi Graduate School of Business University of Chicago 1101 E. 58 th Street Chicago, IL 60637 peter.rossi@gsb. uchicago.edu fax :773-702-2857 Greg M ...
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