Robert Copper

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Robert Copper

Locality:: Philippines
Summary:: Full Time Lecturer at Ateneo de Manila University
Experience:: Ateneo de Manila University (Educational Institution; 501-1000 employees; Higher Education industry): Full Time Lecturer, (-)

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New Product Development (MKG4160)

Readings: The following materials will be required reading for specific Class discussions Doing it Right: Winning with New Products, Dr. Robert Cooper, www.prod-dev.com ...

Mr. Robert Cooper: Street Address: 3805 Wren Rowe, Texarkana, Texas, United States: City: Country/Region: United States: Telephone: 001-903-8324729: Mobile Phone:

New Product Development (MKG 4160)

Recommended Texts (On Course Reserve in the Library): Winning at New Products by Robert Cooper, Perseus Publishing, 2001, ISBN 0-7382-0463-3 The PDMA Toolbook for New ...

Robert Copper

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