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Rongrong ZHOU Associate Professor Email: [email protected]. PhD, Columbia University, Marketing MPhil, Columbia University, Marketing BSc, Fudan University, Management ...
... Behaviors: The Motivational Influences of Regulatory Focus," Journal of Marketing Research, 2006, 24(May), 297- 308 (co-authored with Rongrong Zhou).
Wuzhong JIANG, Yuping LIAO, Suping ZHAO, Bihong WU, Rongrong ZHOU, Rui WEI, Jing ZHANG, Yuxiang HE and Haijun WU: Advance Publication Date: April 27, 2007
The authors also thank Mengze Shi, Bob Wyer, Rongrong Zhou, and the JCR editor, associate editor, and reviewers for their constructive comments and suggestions.
"Regulatory Focus and Preference for Superfluous Choices," data collected for three studies, (Collaborator: Rongrong Zhou). "Social Loneliness and Consumer Behavior," data collected ...
Rongrong ZHOU Associate Professor Email: [email protected]. PhD, Columbia University, Marketing MPhil, Columbia University, Marketing BSc, Fudan University, Management ...
It will feature Anirban Mukhopadhyay and Rongrong Zhou of the Marketing Department. Finding the Right Pitch for CSR Messages. Corporate social responsibility (CSR) today is ...
... Motivational Influences of Regulatory Focus," Journal of Marketing Research, 2006, 24(May), 297- 308 (co-authored with Rongrong Zhou).
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