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Swinburne University of Technology is a diverse institution offering professionally recognised university degrees and courses for local & international students
Education Qualifications: PhD, University of Western Ontario, 1990; BBA (Hons), National University of Singapore, 1981 : Academic and Professional Experience
Marketing in Asia - Roger Kerin,Steven Hartley,William Rudelius,Geok Theng Lau
"Survey of Business Trends in the Growth Triangle", by Caroline YEOH, Geok Theng LAU, and Ray FUNKHOUSER, 1992 . 5. "Shipping Services in Singapore ", by Francis KOH, Kok Fai PHOON ...
Required Text Greg W Marshall and Mark W Johnston, Marketing Management, McGraw Hill 2010. Reference Text Roger A Kerin, Steven W Hartley, William Rudelius, and Geok Theng Lau ...
Swinburne University of Technology is a diverse institution offering professionally recognised university degrees and courses for local & international students
Education Qualifications: PhD, University of Western Ontario, 1990; BBA (Hons), National University of Singapore, 1981 : Academic and Professional Experience
Marketing in Asia - Roger Kerin,Steven Hartley,William Rudelius,Geok Theng Lau
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