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Waldemar Pfoertsch China Europe International Business School: Stan Paliwoda University of Strathclyde Mahesh Rajan San Jose State University Paurav Shukla
... Nexis Butterworths. · Brand Warfare, David D'alessandro, McGraw Hill, New York, 2001, ISBN 0-07-136293-2 · Philip Kotler and Waldemar Pfoertsch, B2B ...
It's no coincidence that many of these brands are thriving after their management has listened to the speeches or lectures of Philip Kotler or Waldemar Pfoertsch.
Philip Kotler, Waldemar Pfoertsch, I. Michi, "B2B Brand Management" Springer | 2006-09-01 | ISBN: 3540253602 | 357 pages | PDF | 4,5 MB As products become increasingly similar ...
Sinopsis Buku Strategic Management and Competitive Advantage: Concept and Cases, 3 ... Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
... Chinese SMEs can take is to recruit new personnel who already have international experience and train them to meet the challenges of the future. Waldemar Pfoertsch is ...
China's Multinational Future April 12, 2010 Print Font Size: [T T T ] By WALDEMAR PFOERTSCH | From CIB April 2010 Print Edition
By Waldemar Pfoertsch . For the last 150 years, world fairs and world expos have been held all over the globe. Now, it is Shanghai's turn to shine.
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UIC (Entertainment industry): Professor, (2000-2006)