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Melewar, T. C., Meadows, Maureen, Wenqiang Zheng, Rickards, Richard. (2004) “The influence of culture on brand building in the Chinese market: A brief insight.”
... Fiona Gilmore / pp. 442-448(7) - The influence of culture on brand building in the Chinese market: A brief insight / T. C. Melewar; Maureen Meadows; Wenqiang Zheng; Richard Rickards ...
[1] Qin Liu, Wenqiang Zheng and Junfei Ma, Improving Test Quality by a Test Type Analysis Based Method, accepted to Testing Technologies and Tools for Critical ...
Melewar, T. C., Meadows, Maureen, Wenqiang Zheng, Rickards, Richard. (2004) The influence of culture on brand building in the Chinese market: A brief ...
... Fiona Gilmore / pp. 442-448(7) - The influence of culture on brand building in the Chinese market: A brief insight / T. C. Melewar; Maureen Meadows; Wenqiang Zheng ...
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